Our vision is to live in a world where women courageously uplift each other.
Comfort is Powerful
And empowered women are capable of amazing things. That’s why we design dynamic, soft, incredibly comfortable everyday pieces for you to feel confident in your body(wear). So go ahead, support your sisters (and your breasts!), and shape the future day by day.
Who we are
Did you know that female empowerment has been at our core since the start? Yep. In 1917, our founder, Carl Dölker, envisioned a non-constricting corset. He collaborated with physician Richard Haehl to craft a corset that supported the female form while giving women the space to move and breathe freely. Revolutionary!
Since 1950 to this day, we uplift and empower women— and you! And we're proud to say that over 70% of our employees are women, from our seamstresses to our CEO. While firmly rooted in our rich history of expertise and cutting-edge techniques, we’re a fresh and forward-thinking brand that understands what women want today, cheering you on to be your most authentic self. Whoop!
What we do
Comfort is key. We design high-quality bodywear that moves with you, never against you. Centring on the naturalness of NATURANA, we celebrate authenticity, supporting your (constantly changing) female form with natural fibres and soft, stretchy, yet strong fabrics. Our Everyday Collection understands that no day is the same and offers dynamic pieces for each day of the week to match your mood. The Solutions Collections embraces cutting-edge techniques and designs to level up your comfort. We celebrate that there is always a fit that meets your needs.