Who says comfort is boring? That soft cups make you weak? That support can't be sexy? We say no more, comfort is our statement. Soft is radical. And your body? It's been perfect for a long time.
We've had enough of making ourselves smaller - for sizes, for looks, for false ideals.
They say that in times of crisis
women become quieter, more invisible, more conformist.
We say: definitely not.Who says comfort is boring? That soft cups make you weak? That support can't be sexy? We say no more, comfort is our statement. Soft is radical. And your body? It's been perfect for a long time.
We've had enough of making ourselves smaller - for sizes, for looks, for false ideals.
They say that in times of crisis
women become quieter, more invisible, more conformist.
We say: definitely not.
We have stood for The Power of Comfort since 1917. We revolutionised bodywear - with the first corset that not only supported the female form, but also finally gave women room to breathe. Because everyone should find the freedom and comfort to be themselves.
NATURANA makes bodywear for real life. Without compromise. We don't design for ideals. We design for you. Tested by real women, co-developed by our sisterhood, with the expertise of over 100 years. Without pressure. Without constraints. Just real support - in every way. It's not just about bras. It's about an attitude. It's about a revolution that starts with you.
Join the Revolution!
When formats like "SkinnyTok" try to reduce women to the size of a "Pilates bod", we respond with softness. Meet us at Comfort Square. With sisterhood that connects and comfort that breaks all the rules.
Find all stops and dates here:
Stuttgart
Bitchfest - 28 June
Be part of the BitchFest in Stuttgart - when comfort becomes a movement! With our Comfort Revolution Tour, we are taking the topic to where it belongs: on the street, to real women, in real places. We talk about comfort as it really is - honest, unfiltered, empowering - because real comfort demands nothing.
Look forward to pop-up fitting experiences, inspiring live talks and a place where you can show yourself as you are. Without filters. Without expectations.
📍Staatsgalerie Stuttgart, Konrad-Adenauer-Str. 30, 10 a.m. - 8 p.m.
Berlin
Fashion Week Immersive Couture - LUISE ZÜCKER X NATURANA - 1. July
IMMERSIVE COUTURE - The comfort revolution meets couture. At an exclusive event on 1 July, we celebrate the bold collaboration between feminist jewellery designer Luise Zücker and the NATURANA Comfort Revolution. An evening full of bodywear, jewellery, and performance, as a tribute to authenticity, closeness, and the freedom to feel comfortable in your own skin.
Presented by Container Love, captured by Debora Barnaba - by invitation only
Berlin
Eastside Mall - 4. & 5. July
The Comfort Revolution is coming to the Eastside Mall - and to you.
We are bringing our movement to where it belongs: in the centre of life. Into the city. To real women. To places where comfort means more than just feeling good. Try our latest collections on the spot, feel what radical comfort really means - and talk to us about what moves you, because real comfort doesn't impose conditions. It creates space. For you, for us, for everyone.
📍 EAST SIDE MALL, Berlin, Tamara-Danz-Straße 11, You'll find us on the 1st floor - come by & join us! 10 am to 8 pm
August 29 - Metzingen
OUTLETCITY Midnight Shopping – 29. August
The Comfort Revolution is making a stop at OUTLETCITY Metzingen - and you're invited to join in - until midnight!
On the long shopping day, we're bringing our Comfort Square to where outlet shopping is the most fun: in the centre of Lindenplatz in OUTLETCITY - in stylish surroundings, among over 170 premium and luxury brands, 30 minutes from Stuttgart. Experience our bodywear live, feel what radical comfort really means - and talk to us about what moves you.
📍OUTLETCITY METZINGEN, you will find us on Lindenplatz, 72555 Metzingen, Midnight Shopping 10 am to midnight
Berlin
FFF Day - October 11
Under the motto "BE BOLD", we celebrate courageous people at FFF Day and look forward to diverse encounters at our Comfort Square. A day where comfort meets inspiring keynotes, international voices and real encounters - and courage becomes tangible.
📍bcc Berlin Congress Center, Berlin, Alexanderstr. 11, from 10 a.m.
To be continued ...
We are also coming to your city!
The Comfort Revolution through Germany continues - come back and meet us in your city!
