Designed with the future in mind

For women and for the planet.

Responsibly sustainable

If you want to be a part of the change, you have to take responsibility. We focus our responsibility on two pillars: women and the planet. Durable, timeless pieces are key. And the Power of Comfort is not just a slogan - it's a promise!

”Support your girls, uplift your sisters everywhere.”

We proudly take a stand for women today and tomorrow. Whatever your size, skin tone, background, dreams, or biolog —we see you, support you, and celebrate you. Practically, this means we offer a diverse and inclusive range of bodywear, collaborate with Tima e.V, and are members of BSCI.

We are a member of BSCI

BSCI is an initiative to review and strengthen social standards in production facilities in low-wage and developing countries - for verifiable sustainability in the supply chain. Durability is at our core on every level.

We support tima e.V.

With a strong focus on the interests and protection of girls and boys, Tima e.V. empowers young people's self-worth and their right to self-determination. They provide various services for young people, their relatives, schools, other educational institutions, and specialists, including guidance on eating disorders and (sexual) violence. We collaborate with Tima by hosting awareness-raising events and donating to their cause.

We care deeply. Therefore, we always strive to do better.

Responsibility for the planet

We treasure our beautiful planet and recognise the responsibility to care for her. Our industry is a significant polluter, so we actively combat seasonal waste by favouring recurring designs and working with a mix-and-match system to easily create a versatile capsule bodywear wardrobe. While acknowledging the need for improvement, we're constantly exploring ways to be more responsible. How do we do that? For example, by adhering step by step to certification requirements. Such as the ones below.  

We may not be perfect, but we are on our way and know exactly where the journey is heading: 2024 – Kick Off for B Corp! We have set ourselves the goal of being part of a global community of businesses that meet high social and environmental standards. The foundations for our aspiration to become a certified B Corp have been laid.​ So that 'The Power of Comfort' becomes more than just a slogan.​ 

Selected Products are GRS certified

The Global Recycled Standard (GRS) verifies the percentage of recycled material and tracks it from the source to the final product.

Products certified to the Global Recycled Standard (GRS) contain recycled material that has been independently verified at each stage of the supply chain, In addition, social, environmental, and chemical criteria related to processing are required.

Selected Products are GOTS certified

The Global Organic Textile Standard certification (GOTS) ensures that textiles are not only made from organic materials but also adhere to strict ethical and environmental standards. It defines environmental requirements throughout the entire textile production chain and simultaneously specifies social criteria to be met, such as safe working conditions and fair wages for workers.

Additionally, GOTS prohibits the use of toxic chemicals in processing and mandates the implementation of environmentally friendly practices such as wastewater treatment and energy efficiency measures.

Only textile products whose fibers consist of at least 70% organically grown materials can become GOTS certified.

NATURANA is GOTS certified, Control Union CB-GOTS-CUC-03-834149. Only the products which are covered by a valid GOTS label are certified.