It’s not just about bras.​ It’s about claiming space.​ About softness as resistance.​ About you being fully, fiercely you.​

Comfort! Is the new Power.

COMFORT REVOLUTION 2026

Yes. Let’s bold it up. 2025 was the outcry; now comes the movement. Our Comfort Revolution continues into 2026. We’ve had enough of bodywear that questions your body.
Of sizes that constrict.
Of fabrics that pinch.
Of rules written by others. We’re writing our own. About softness as resistance.

Since 1917, we have stood for ‘The Power of Comfort’. We have revolutionised bodywear – with the first corset that not only supported the female form, but finally gave women room to breathe.
Our vision: Everyone should find the freedom and comfort to be themselves.

No compromises. We don’t design for the sake of ideals. We design for you, drawing on over 100 years of expertise. Nothing but genuine support in every respect.

Join the Revolution!

Our Comfort Revolution Tour continues.

Meet us at Comfort Square. With sisterhood that brings us together, and comfort that breaks all the rules.

You can find all the stops and dates here:

INTERNATIONAL WOMEN'S STRIKE - 09.03.20.26

On International Women’s Day, we raise our voices. And we stand up to go on strike.

Not against people, but for a system that recognises us, respects us, pays us and protects us.

For equality that isn’t just something that will happen one day, but is lived out every day. 

FEMALE FUTURE FESTIVAL MEET UP – 16.04.2026​

An afternoon of inspiration at the Female Future MeetUp Stuttgart 2026.

The Female Future MeetUp Stuttgart 2026 is a festival on a small but exquisite scale – compact, focused and full of inspiration. A chance for us to meet in person. Our co-owner Stephi Dölker will be taking part in an inspiring panel discussion – and is looking forward to exchanging ideas, empowering and inspiring one another. To you all.

The MeetUp is a place for the determined and the undecided, the courageous and the doers, founders and explorers – for everyone seeking new perspectives and wanting to realise their potential.

Book your ticket here. ​

📍URBAN SPACES – Offices, Events & Meetings, Schulze-Delitzsch-Straße 41, 70565 Stuttgart​

EMOTION WOMEN'S DAY – 28.05.2026​

Come and meet us at Comfort Square for EMOTION WOMENS DAY 2026!​

Look forward to inspiring keynote speeches, panel discussions and short talks offering exciting insights and valuable key takeaways. In practical masterclasses, you’ll receive specific tips and tools for your professional and personal development. And at our Comfort Square, you can discover our favourite bras, get advice on finding the right fit and gain fascinating NATURANA insights – so that you have the support you need underneath to make 2026 your year.​

Book your ticket here.​

📍CCH Hamburg, Congressplatz 1, 20355 Hamburg​

M.STORIES FESTIVAL – 14.04.2026​

Join us at the M.STORIES FESTIVAL at Motorworlds in Munich – where comfort becomes a movement at Comfort Square! Look forward to pop-up fitting experiences, inspiring live talks and a place where you can be yourself. No filters. No expectations. Learn new things from successful and fascinating speakers, exchange ideas with other inspiring women, find inspiration (and the right bra) for the next step in your career, delve deep into relevant topics and have a unique time! The festival’s motto for 2026: The Next Level. Move forward with courage.​​Book your tickets here.​📍Motorworld Munich, Am Ausbesserungswerk 8, 80939 Munich​

FEMALE FUTURE FESTIVAL – 22.10.2026​

Be there when Comfort Square makes its first stop in Austria.​

We look forward to seeing you at the Female Future Festival in Vienna – which this year is taking place under the theme ‘THE POWER OF CONNECTION’. Come along and be inspired; look forward to a personalised fitting at the kiosk and genuine connections – all day long. Because genuine connections and support are what drive us forward! Learn new things from successful and inspiring speakers, find inspiration and make plenty of connections.

Book your tickets here.

📍Ottakringer Eventlocation, Ottakringer Platz 1, AT-Vienna​

Comfort is a statement you wear every day.

Comfort doesn’t ask for permission. Comfort isn’t an extra. It isn’t a ‘nice-to-have’. It isn’t a ‘maybe later, when everything’s done’. Comfort is your right.

Comfort Revolution 2025

the 1920s

The corset forces women into a mould. In terms of health. In terms of society. NATURANA takes a different approach. Reform corsets instead of constriction. Support that holds without causing harm. And greater comfort for the wearer in everyday life.

the 1960s

Elasticity becomes freedom. New materials such as Lycra are changing everything: straps and cups that give way. Lingerie that moves with you. It’s not the body that has to adapt – the lingerie does. Colour is making its way into bodywear. Because women want to decide how they present themselves.

Moulded cups are the big innovation. For the wearer, this means: no annoying seams. Less friction. More comfort – quite simply.

the 1970s

Moulded cups are the big innovation. For the wearer, this means: no annoying seams. Less chafing. Greater comfort – it’s as simple as that.

The 80s and 90s

Back to nature: cotton and a comfortable feel against the skin are very much in keeping with the spirit of the times and are being incorporated into the collection. Also: another comfort innovation – our padded Comfort Straps. For shoulders that bear the load. To this day, one of our unique comfort features. Our Minimizer is also being added to the collection. For many women, it remains a comfort hero to this day, shaping and providing support in a special way. Support = comfort!​​

2017

The Side Smoother is set to become our signature bra. Extra-high Smoothing Wings that smooth the sides and keep everything looking neat. With any outfit. Wireless, seamless, soft. A bestseller with a loyal following. First on, last off. We’ve got your back. And your sides.

2026

The Side Smoother Light. The moment you upgrade. Deep triangle neckline, easy to style. Comfort that’s also fashionable. And now available from size 70A, for slimmer body shapes and for anyone who wears comfort with confidence. The Power of Comfort!