Who says comfort is boring? That soft cups make you weak? That support can’t be sexy? We say: enough. Comfort is our statement. Soft is radical. And your body? Has always been perfect.
We’re done making ourselves smaller — for sizes, for stares, for false ideals.
They say in times of crisis, women become quieter, more invisible, more compliant.
We say: absolutely not.
Since 1917, we’ve stood for The Power of Comfort. We revolutionized bodywear — with the first corset that not only supported the female form but finally gave women room to breathe.
Because everyone deserves the freedom and comfort to be fully themselves.
NATURANA makes bodywear for real life. No compromises.
We don’t design for ideals. We design for you.
Tested by real women, co-created with our sisterhood, backed by over 100 years of expertise.
No pressure. No constriction. Just real support — in every sense.
It’s not just about bras. It’s about a mindset. A revolution that starts with you.
Join the Revolution!
When trends like “SkinnyTok” try to shrink women down to the size of a “Pilates body,” we respond with softness.
Meet us at the Comfort Squad — with sisterhood that connects and comfort that breaks all the rules.
Find all stops and dates here:
Stuttgart
Bitchfest - 28th of June
Join us at BitchFest in Stuttgart — where comfort becomes a movement!
With our Comfort Revolution Tour, we’re taking the message where it belongs: to the streets, to real women, to real places.
We’re talking about comfort as it truly is — honest, unfiltered, empowering.
Because real comfort doesn’t ask anything of you. It gives you space.
Look forward to pop-up fitting experiences, inspiring live talks, and a space where you can show up exactly as you are.
No filters. No expectations.
Berlin
Fashion Week Immersive Couture – LUISE ZÜCKER X NATURANA - 1st of July
IMMERSIVE COUTURE – Where the Comfort Revolution meets Couture.
On July 1st, we’re celebrating a bold collaboration between feminist jewelry designer Luise Zücker and the NATURANA Comfort Revolution.
An exclusive evening of bodywear, jewelry, and performance — a tribute to authenticity, connection, and the freedom to feel at home in your own skin.
Presented by Container Love, captured by Debora Barnaba — by invitation only.
Berlin
Eastside Mall - 4th & 5th of July
The Comfort Revolution is coming to Eastside Mall — and to you.
We’re bringing our movement where it belongs: right into everyday life. Into the city. To real women. To places where comfort means more than just a good fit.
Try our latest collections on the spot, feel what radical comfort truly means — and talk to us about what moves you.
Because real comfort doesn’t come with conditions. It creates space.
For you, for us, for everyone.
📍 Find us on the 1st floor — come by & be part of it!
Berlin
FFF Day - 11th of October
Under the motto “BE BOLD,” we’re celebrating brave voices at FFF Day and welcoming meaningful encounters at our Comfort Square.
A day where comfort meets inspiring keynotes, international perspectives, and real connection — and courage becomes tangible.
To be continued ...
We are also coming to your city!
The Comfort Revolution across Germany is still going strong — check back soon and meet us in your city!
Be part of the revolution!
