It’s not just about bras. It’s about claiming space. About softness as resistance. About you being fully, fiercely you.
Yes. Let’s bold it up. 2025 was the outcry — now comes the movement. Our Comfort Revolution continues into 2026.
We’ve had enough of bodywear that questions your body.
Of sizes that confine.
Of fabrics that pinch.
Of rules written by someone else. We write our own. About softness as resistance.
Since 1917, we have stood for The Power of Comfort. We revolutionized bodywear with the first corset that didn’t just support the female form, but finally gave women room to breathe.
Our vision: everyone should have the freedom and the comfort to be themselves.
No compromises. We don’t design for ideals. We design for you — with the expertise of over 100 years.
Only real support — in every sense.
Join the Revolution!
Our Comfort Revolution Tour continues.
Meet us at the Comfort Square. With a sisterhood that connects and comfort that breaks all the rules.
Find all stops and dates here:
International Women's Strike – 09.03.20.26
On International Women’s Day, we raise our voices. And for the strike, we rise.
Not against people, but for a system that sees us, respects us, pays us, and protects us.
For equality that doesn’t arrive someday, but is lived every single day.
Since 1917, NATURANA has stood alongside people—especially those who experience inequality. We stand for a fair system and for real equality. And we make freedom wearable: comfort instead of corsets, movement instead of conformity, colors instead of uniformity, for YOU instead of for OTHERS.
Because you don’t become less when you take up space. You become more yourself.
Choose equality. We support the Global Women’s Strike on March 9. Join us!
FEMALE FUTURE FESTIVAL MEET UP – 16.04.2026
An afternoon of inspiration at the Female Future MeetUp Stuttgart 2026.
The Female Future MeetUp Stuttgart 2026 is a festival in a small, refined format — compact, focused, and full of inspiration. A space where we can meet in person and truly connect.
Our Co-Owner, Stephi Dölker, will be part of an inspiring panel talk and is looking forward to meaningful conversations, shared empowerment, and inspiring one another. With you.
The MeetUp is a place for the determined and the undecided, the courageous and the doers, founders and explorers — for everyone seeking new perspectives and ready to unlock their potential.
📍 URBAN SPACES – Offices, Events & Meetings
Schulze-Delitzsch-Straße 41, 70565 Stuttgart
EMOTION WOMENS DAY – 07.05.2026
Meet us at the Comfort Square at EMOTION WOMEN’S DAY 2026!
Look forward to inspiring keynotes, panel talks, and impulse sessions packed with exciting insights and valuable key takeaways. In hands-on masterclasses, you’ll gain practical tips and tools for your professional and personal development.
And at our Comfort Square, you can discover our favourite bras, get expert advice on the perfect fit, and explore exciting NATURANA insights — so you have the support you need underneath to make 2026 your year.
📍 CCH Hamburg
Congressplatz 1, 20355 Hamburg
M.STORIES FESTIVAL – 14.04.2026
Join us at the M.STORIES FESTIVAL at Motorworld Munich — when comfort becomes a movement at the Comfort Square!
Look forward to pop-up fitting experiences, inspiring live talks, and a space where you can show up exactly as you are. No filters. No expectations.
Learn from successful and inspiring speakers, connect with other inspiring women, gain fresh ideas (and the right bra) for the next step in your career, dive deep into relevant topics, and enjoy a truly unique experience. The festival motto for 2026: The next level. Move forward with courage.
📍 Motorworld Munich
Am Ausbesserungswerk 8, 80939 Munich
FEMALE FUTURE FESTIVAL – 22.10.2026
Join us as the Comfort Square makes its very first stop in Austria.
We’re excited to meet you at the Female Future Festival in Vienna — which this year takes place under the theme THE POWER OF CONNECTION. Come by, get inspired, enjoy a personal fitting at the kiosk, and experience genuine connections throughout the day. Because real connection and support move us forward.
Learn from successful and inspiring speakers, gain new inspiration, and experience plenty of connection.
📍 Ottakringer Eventlocation
Ottakringer Platz 1, Vienna, Austria
Comfort is a statement you wear every day.
Comfort doesn’t ask for permission. Comfort isn’t an extra. Not a nice-to-have. Not a “maybe later, when everything else is done.”
Comfort is your right.
Bra revolution since 1917
NATURANA turns comfort into a mindset. And always has.
1920s
Corsets press women into shape. Physically. Socially. NATURANA chose a different path.
Supportive shapewear instead of restriction. Support that holds without harm. And more comfort for women in everyday life.
1960s
Elasticity becomes freedom. New materials like Lycra change everything: straps and cups that give. Lingerie that moves with you. Bodies no longer have to adapt — the lingerie does. Color enters bodywear because women want to decide how they show themselves.
Moulded cups have become a big innovation. For the wearer, that means: no irritating seams. Less friction. Simply more comfort.
1970s
Moulded cups are the big innovation. For the wearer, that means: no irritating seams. Less friction. Simply more comfort.
1980s & 1990s
Back to nature: cotton and a natural feel against the skin reflect the spirit of the times and become part of the collection. Another comfort innovation follows: our padded Comfort Straps. For shoulders that carry. To this day, one of our unique comfort features.
Our Minimizer also joins the collection — for many women, still a true comfort hero that shapes and supports in its own special way.
Support = Comfort!
2017
The Side Smoother becomes our signature bra. Extra-high smoothing wings that smooth the sides and keep everything clean. Under every look. Wireless, seamless, soft. A bestseller with real fans. First on, last off. We have your back. And your sides.
2026
The Side Smoother Light. The upgrade moment. A deep triangle neckline that’s easy to style. Comfort that can do fashion, too. And now also available from 70A — for slimmer body shapes and for everyone who wears comfort boldly. The Power of Comfort!