Hey Boobs! - Chapter 2
Hug your individuality
In 2024, we encouraged women to celebrate their individuality – and with it, the uniqueness of their breasts. We reached over 60 million people, but our mission continues. Diversity and individuality are not trends; they are essential. And it’s time we talk about our bodies – honestly, with appreciation, and in an empowering way.
Hey Sister, you are unique – just like your breasts. You are allowed to love them, to question them, but most importantly: embrace them! Because self-acceptance begins with the way you see yourself in the mirror – and it grows when we lift each other up.
Let’s celebrate our stories, connect as a Sisterhood, and support one another. Because together, we are stronger. Because we celebrate ourselves. Because we are allowed to be OURSELVES.
Stories of connection
You are beautiful just the way you are.
"I always felt uncomfortable with my breasts and wished they were different. Comparing them to others made me feel like they didn't fit the norm. I just couldn't accept them. The turning point only came when I started to love myself. It was a long road to understanding my uniqueness and realising that it is not only okay, but also beautiful, to not conform to societal norms. By learning to appreciate my individuality, I also began to see my breasts in a new light. I now see them as a wonderful part of me that makes me unique." - Johanna
I would say the following to my former self about my breasts:
"Try to do and feel what you really want. One day you will love your body."
You are there for me.
"At first, I was happy about my breasts developing early, but that changed quickly. Because of the stretch marks, I was afraid that something was wrong. They didn’t look like the ones in magazines. I only liked them when wearing a bra and felt ashamed to show them.
Over time, however, I noticed that men often complimented them. I realized they were beautiful, but I also often felt invisible behind them. People always saw my breasts before they saw me. For a long time, I thought they existed only for men.
It was only when I became an intimacy coach that my relationship with them changed. I realized they are for me, and since then, I have only given them love." – Stella
You embody strength.
"When my breasts started growing, I was so happy—but then I was harassed because of them. After that, I began to hide them and wished they weren’t there.
Over time, my body changed, and I tried to alter my breasts by gaining or losing weight, but they never looked the way I wanted them to. I didn’t know how to feel comfortable with them.
But then something changed. Instead of trying to change them, I found a way to appreciate them through sports. I learned to support them and accept them just as they are. Now, I see them as proof of my growth and self-acceptance."* – Janina
To my past self, I would say this about my breasts:
"Enjoy every shape, size, and color of your breasts. You have a choice: You can either be unhappy with them or accept and love them just as they are. I know which decision definitely makes me happier!"
Comfort, millions of women trust!
Superpower for your curves: comfy and strong. The Curve Hugger gives you reliable support without feeling restrictive – and, by the way, it’s the modern evolution of our bestseller, which has already won over millions of women.
Same function but even more comfort!
"Our new Curve Hugger is the modern evolution of our Minimizer – our NATURANA bestseller since the 1990s, with over 35 million units sold.
We spoke with Minimizer fans to understand what they love about it and translated those strengths into a contemporary design. The result? The Curve Hugger, a bra that gently embraces and supports curves instead of minimizing them – because true beauty shouldn’t be reduced but perfectly highlighted."
– Stephi Doelker, Co-Owner of NATURANA International
Your stories. Our inspiration.
"The media made me believe that I needed large breasts to feel like a real woman. It was hard to watch other women’s breasts grow while mine stayed the same.
As part of my transition, I took hormones and hoped for change, but they didn’t grow as I had wished. People’s comments about their size hurt.
Over time, however, I began to appreciate their smallness and accepted them as they are. I consciously chose not to have breast augmentation because I realized it wouldn’t make me happier. Now, I love them just as they are – small but unique. Simply mine." – Marielle
"I was always proud of my breasts and liked them just the way they were. But when I became a mother, our relationship changed.
While breastfeeding, my children found a safe space in them, which moved me deeply—but my breasts also changed significantly. I’m still in the process of accepting their new appearance.
Yet, even though they look different now, I am incredibly proud of what they have accomplished. It takes time to process their transformation, but I cherish their health and the bond they have created with my children." – Manja
"When I was younger, I desperately wanted my breasts to grow, but when they finally did, I sometimes wished they would just disappear. It felt like they were everyone’s business except my own.
They were always too much or not enough—never just right. But when I got sick and battled cancer, all those worries disappeared. Suddenly, appearance didn’t matter anymore.
Instead, I began to appreciate every functioning part of my body. I became my breasts’ biggest supporter. Now, I am incredibly grateful that they are healthy. I love them because they are a part of me, and I value their health above all else." – Marlene