Karamellfarbener NATURANA Side Smoother Soft-BH und Bandeau-BH der Pride Edition, getragen von drei eng beieinander posierenden Models

You are...

LOVED. SEEN. IRREPLACEABLE.

More than one campaign

This campaign was developed together with voices from the community — through conversations, personal experiences, and honest feedback.

Because visibility begins with listening. And because every person deserves to feel completely and unapologetically themselves.

Loved.

Seen.

Irreplaceable.

A limited Pride Edition, created in collaboration with the community and developed around comfort, visibility, and self-expression.

Wear whatever feels right for you

Karamellfarbener trägerloser NATURANA Bandeau-BH der Pride Edition, stehendes Model mit Blumen von vorne
Example product title
Sale price19,99 €
Karamellfarbener NATURANA Side Smoother Soft-BH der Pride Edition mit Schriftzug am Seitenteil, Model leicht seitlich in Nahaufnahme
Example product title
Sale price19,99 €

A limited Pride Edition, created in collaboration with the community and developed around comfort, visibility, and self-expression.

Wear whatever feels right for you

Example product title
Sale price19,99 €
Karamellfarbener NATURANA Bandeau-BH der Pride Edition von hinten und Side Smoother Soft-BH von vorne, getragen von zwei Models

Designed for different needs, worn with the same feeling.

During the development of this campaign, we spoke with people from the community about comfort, fit, and what they truly want to wear.

It quickly became clear that comfort means something different to everyone.

Many people told us they don’t want cups or padding — just something soft, uncomplicated, and comfortable.

At the same time, support and hold are just as important for others.

That’s why this limited edition consists of two different pieces — designed for different needs, but created with the same feeling.
Karamellfarbener NATURANA Side Smoother Soft-BH und Bandeau-BH der Pride Edition, getragen von zwei Models mit Blüten-Make-up

Giving back.

For every Limited Edition piece sold, we donate a portion to Lambda e.V. to support queer youth, greater visibility, and safer spaces. Because diversity, tolerance, and mutual support have always been part of our values.

Find out more
Karamellfarbener NATURANA Bandeau-BH und Side Smoother Soft-BH der Pride Edition, Collage mit lachenden Models und Blumen

Be Part of the Campaign​

Comfort looks different for everyone.