Hey Boobs!
You... are us. And we’ve got you.
With our campaign Hey Boobs! we celebrate the uniqueness of our breasts. They are, after all, a large part of our female identity, and we want to inspire you to engage with them.
“Hey Sister, you are so valuable - everything about you! Your breasts are no exception. You may love them, or question them, but above all, you should embrace them!”
We believe in the power of women supporting and uplifting one another. This connection is Sisterhood, and it begins with women sharing and exchanging experiences.
“Every breast is unique. As a bodywear brand, we celebrate the diversity of the female form every day. Every woman is different, and that’s exactly what inspires us. Diversity is beautiful! Our mission is to create bras that fit every breast, so every woman can feel comfortable and free, no matter what her relationship with her breasts may be.”
Stephi Doelker,
Co-Owner at NATURANA International
Stories of connection
In our campaign, women bravely share their personal stories about their breasts. We want to encourage you to embrace your own stories, recognise its significance, and give it a platform.
You are good as you are.
“Pop culture made me believe that I needed big breasts to feel like a real woman. Watching other women's breasts grow while mine stayed the same was tough. During my transition, I took hormones, hoping for change, but they didn’t grow as much as I wanted. People’s comments about their size hurt. Over time, though, I began to accept and even appreciate them for being small. I decided against breast augmentation, realizing it wouldn’t make me feel more like myself. Instead, I embraced them as they are, small but uniquely mine.” - Marielle
To my younger self, regarding my breasts, I would say: “For fuck's sake! First, I want to give you a long, strong hug to show you the love I feel for you today. Don’t worry about what others think, say, or how they perceive you. Listen only to those who have kind words for you. Celebrate with them, embracing your individuality, supporting and empowering each other. Because only as a united community we are strong, and this unity will lead us to a better, much brighter place.”
You are a safe space.
“I was always proud of my breasts and liked them just the way they were. But when I became a mother, our relationship changed. Breastfeeding provided my children with a safe space, which deeply touched me, but it also transformed my breasts significantly. I am still in the process of accepting their new appearance. Although they look different now, I am incredibly proud of what they have accomplished. It takes time to process this change, but I cherish their health and the bond they have created with my children.” - Manja
To my younger self, regarding my breasts, I would say: "Over time, your breasts will undergo changes, but embrace them with pride, as they have accomplished something truly remarkable in nurturing your children. Accepting these changes may be challenging, but give yourself time and be patient - you will emerge stronger."
You are more than just your looks.
“When I was younger, I desperately wanted my breasts to grow, but when they finally did, I sometimes wished they would just disappear. It felt like they were everybody else's business but mine. They were always either too much or not enough, never quite right. However, when I battled cancer, all my concerns about my breasts vanished. Suddenly, appearance no longer mattered. Instead, I began to appreciate every functioning part of my body. I became my breasts' biggest supporter. Now, I'm incredibly grateful they are healthy and okay. I love them for being a part of me, and I cherish their health more than anything.” - Marlene
To my younger self, regarding my breasts, I would say: “Don’t let the outside noise of opinions on your breasts drown out your intuitive connection to them. Trust that peaceful feeling of liking them for simply being part of a functioning body that carries you through life.”
Bras that accept breasts just as they are
Let’s celebrate - it’s Thursday! Our new Thursday series celebrates our bodies just as they are. All products in the series are made from featherlight material, feeling like a second skin. The bras provide support even without padding and adapt flexibly to our bodies, accommodating our needs as they change.
Stories of all women
Do you resonate with our Hey Boobs! mission and want to share your story with the Sisters in our community? We look forward to all your stories - the uplifting ones, the challenging ones, stories of love or stories of doubt. Share them exactly as you live and experience them!
📩 Share your story with us! Send a text (and if you like, a photo or video) via Direct Message (DM) on Instagram: @my_naturana
By sharing your story, you become part of our gallery "Stories of All Women" and enter our giveaway. You could win a set of a bra and panties from our new THURSDAY series.
See the terms and conditions of participation here
Marielle had to learn to love and celebrate her breasts because, influenced by external opinions, she believed that one needed large breasts to be a "real woman." When she began her transition, her breasts didn’t grow as she had dreamed. But she decided against surgery. Strangers made fun of her small breasts, but that only made her tougher and showed her that what matters is how you feel, not what others see.
Manja was always super proud of her breasts and loved showing them off. Through motherhood, they have changed, so now she is learning to love them as they are (she’s giving herself time for this). She is grateful and proud of what her breasts have given to her children, and she gets emotional about the connection her children have with them—"it’s their safe space."
Marlene was often sexualized and had to endure comments from others. Cancer and chemotherapy (but she is now cancer-free) changed her perspective on her body: She is now grateful for what her body can do, rather than just focusing on appearance. Given her increased risk of developing breast cancer, she appreciates having her breasts all the more.
"With this campaign, we aim to strengthen our community, fostering a sense of solidarity,
and togetherness. We believe in a world where we all realise that true Sisterhood celebrates diversity, not the unrealistic ideals set by body trends."
Katharina Hönes, Head of Marketing at NATURANA International