

Embrace what makes you different—that’s your power. Own it, love it, and lift others along the way.
Bestsellers
New
Soft-BH mit Side Smoother Effekt - Ecru
Angebot44,95 €
New
Bügelloser BH mit Schale und Glanzband - Rose Olive
Angebot44,95 €
New
Soft-BH mit Side Smoother Effekt - Marina Blue
Angebot44,95 €
New
Bügelloser Schalen-BH mit Mesheinsatz - Schwarz
Angebot39,95 €
New
Softer Wohlfühl-BH mit Mesh-Details - Pink Rose
Angebot37,95 €
New
Baumwoll-Schalen-BH ohne Bügel - Light Beige
Angebot29,95 €
New
BH ohne Bügel aus federleichtem Material - Schwarz
Angebot44,95 €
Bügelloser Soft-BH mit Schale - Light Beige
Angebot39,95 €
New
Back Smoother BH mit Bügel - Marina Blue
Angebot44,95 €
UNSERE VISION
Jede Frau sollte die Freiheit und den Komfort finden, sie selbst zu sein.





Instagram #mynaturana
Tauche ein in die Welt von The Power of Comfort und werde Teil unserer starken Community. Let's get empowered!
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my_naturana
05/15/25
Power dressing? We start underneath.
This is your Thursday energy: ambitious, elegant, and just a little bit daring. Own the day - and let your comfort do the talking.🌵
#thursday #everydaycollection #black #set #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/14/25
Midweek just got a glow-up. Our Wednesday bra now in Rose Olive - soft support in a shade that soothes.💗
#new #color #colorupdate #wednesday #bra #comfy #comfort #comfortstraps #roseolive #naturana #thepowerofcomfort
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my_naturana
05/13/25
She’s back - and smoother than ever. Our Back Smoother in light beige is finally back in stock.🛍️
Seamless under everything. Soft on your back. Better move fast - before she's gone again.
#backinstock #backsmoother #lightbeige #beige #fav #favourite #bra #bodywear #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/12/25
Swimwear that fits like self-love.❤️
#swimwear #dots #red #white #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/08/25
My life. My choice.
Share what "My life. My choice." means to you. Tag us or drop us a message - we’re listening.🤍
#mylifemychoice #womensupportwomen #community #love #life #naturana #thepowerofcomfort
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my_naturana
05/07/25
We believe in freedom. In bras that lift, smooth and support - without a single wire. But let’s be honest: sometimes, underwire still does a brilliant job.
That’s why we offer both. Wire-free comfort or wired wow - always soft, always supportive, however you like it.🤍
#bra #bodywear #nowire #wireless #wire #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/05/25
Drift away.🌊
Our new swimsuit was made for sun-drenched moments, daydreams & that free holiday feeling.
Slip in, tune out, and wear summer - wherever you are.🏖️
#new #swimwear #vacation #ocean #waves #blue #purple #naturana #thepowerofcomfort
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my_naturana
05/05/25
Drift away.🌊
Our new swimsuit was made for sun-drenched moments, daydreams & that free holiday feeling.
Slip in, tune out, and wear summer - wherever you are.🏖️
#new #swimwear #vacation #ocean #waves #blue #purple #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Spring called - it wants more Pink!
We answered with our new Monday in Pink Rose. Embrace comfort in full bloom.🌸
#new #color #pink #rose #bodywear #monday #nowires #bra #naturana #thepowerofcomfort
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my_naturana
05/03/25
Comfort meets femininity.🤍
#bra #bodywear #lace #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/01/25
Boss mode underneath. Thursday got you covered. Wired or wirefree - your body, your call.🖤
#thursday #black #bra #bodywear #comfort #comfy #style #outfits #ootd #naturana #thepowerofcomfort
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my_naturana
05/01/25
Boss mode underneath. Thursday got you covered. Wired or wirefree - your body, your call.🖤
#thursday #black #bra #bodywear #comfort #comfy #style #outfits #ootd #naturana #thepowerofcomfort
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my_naturana
04/30/25
Spring just got smoother.🪻
Meet our Side Smoother in Marina Blue - side-smoothing, mood-lifting, and in the colour of the season! She goes with everything. Which is your favourite look?
#outfits #ootd #fashion #inspo #capsulewardrobe #backsmoother #blue #comfy #comfort #spring #color #naturana #thepowerofcomfort
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my_naturana
04/29/25
Nobody’s perfect. Not even us. (Especially not when it comes to returns.)📦
But here’s the thing: every return, every reason, every comment – they all help us get better. So if something didn’t fit, feel right or just wasn’t you – tell us why. Your voice shapes what we make next.
And if you want to go all in – join our Sisterhood and become a product tester. Help us test and improve our bodywear on real bodies – just like yours. Because that’s how we design: with feedback, with honesty, and with you.
Link in bio.
💬What would you improve in your perfect bra?
Write us in the comments. We’re listening. Always.
#mindful #naturanamindfully #feedback #opinion #youropinionmatters #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
04/29/25
Nobody’s perfect. Not even us. (Especially not when it comes to returns.)📦
But here’s the thing: every return, every reason, every comment – they all help us get better. So if something didn’t fit, feel right or just wasn’t you – tell us why. Your voice shapes what we make next.
And if you want to go all in – join our Sisterhood and become a product tester. Help us test and improve our bodywear on real bodies – just like yours. Because that’s how we design: with feedback, with honesty, and with you.
Link in bio.
💬What would you improve in your perfect bra?
Write us in the comments. We’re listening. Always.
#mindful #naturanamindfully #feedback #opinion #youropinionmatters #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
04/28/25
We’ve got your back - and your sister’s too.🤍
#backsmoother #blue #bra #bodywear #comfort #comfy #support #womensupportwomen #naturana #thepowerofcomfort
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my_naturana
04/27/25
Our Thursday is a VIBE! Timeless, comfortable, soft. You‘ll wear her all week.
Shop her today!🛍️
#capsulewardrobe #outfit #inspiration #outfitinspiration #thursday #looks #comfy #comfort #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/26/25
We don't chase waves. We make them!🌊
#swimwear #beachwear #comfy #colorful #colors #naturana #thepowerofcomfort
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my_naturana
04/25/25
It’s Friday. Let’s smooth into the weekend.
Comfort that holds. Lace that speaks.🖤
#friday #weekend #bodywear #bra #comfort #lace #naturana #thepowerofcomfort
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my_naturana
04/23/25
Our Wednesday🥹 Soft padded straps, ultra-soft wireless support, and cushy cups - in all your fave colours. No wonder she’s a bestseller. Let her brighten your day (and closet!) too!🧡
#Wednesday #stopmotion #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
04/22/25
Comfort is always in style.💛
#backsmoother #blue #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
04/21/25
Summer is calling! Our new swimwear just dropped. Made for sunbathing, soul-searching, and stealing the scene.🔥🍦
#new #designs #swimwear #summer #naturana #thepowerofcomfort
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my_naturana
04/21/25
Summer is calling! Our new swimwear just dropped. Made for sunbathing, soul-searching, and stealing the scene.🔥🍦
#new #designs #swimwear #summer #naturana #thepowerofcomfort
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my_naturana
04/21/25
Which one do you choose? Let us know in the comments!💬
#comfy #comfort #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/20/25
We made it to 30k! 🎉30,000 of you. That’s around 60,000 boobs! One powerful community.💫
It started with a bra (a really comfy one) – and turned into a movement. With every follow, DM, and honest review, you’ve made this space what it is.
To everyone who said “yes” to comfort, confidence, and themselves: We see you. We love you. We’re just getting started. 🚀
So tell us: What do you want to see more on our feed? Let’s shape the next chapter together.
#community #thankyou #thankful #womensupportingwomen #naturana #thepowerofcomfort
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my_naturana
04/20/25
Trends fade. Icons don’t.🔥
Elevate your everyday. Experience the Power of Comfort.
#trend #outfits #ootd #naturana #thepowerofcomfort
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my_naturana
04/19/25
Spring’s in the air - and so is comfort.🌷
Just some soft humming, gentle breeze, and effortlessly comfortable bras swaying in full bloom.
Because beauty doesn’t need to shout. It just needs to feel good.🌸
#comfy #comfort #bodywear #bra #eastern #spring #flowers #naturana #thepowerofcomfort
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my_naturana
04/18/25
Let’s cut to the comfort.✂️
We sliced open our Thursday Bra - yes, really - because some things are just too smooth to keep hidden.
Comfort, confirmed.✔️
#thursday #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/17/25
Our Thursday in black has a sister in white!🖤🤍Equally soft, equally comfy, and equally easy to style. Do you need them both? Yes. Yes, you do.
#outfitinspiration #outfit #inspiration #bodywear #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
04/16/25
Breathe in. Bra on. Let the comfort carry you.🤍
Our Wednesday brings soft straps, smooth support, and colors that calm. Midweek comfort never looked (or felt) this good.🧘♀️
#wednesday #bra #bodywear #soft #support #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
04/15/25
Let’s be honest: changing the fashion industry won’t happen overnight. So, where do we start? By consuming more consciously.💚
Buy less. Choose well. Like pieces you’ll wear again and again – season to season, day to night.
Take our Collections: clean, comfy, and designed to mix and match across styles and seasons. Fewer pieces, more possibilities – and yes, a little less impact on the planet too.🌍
Is this enough? No, definitely not! But it’s a step in the right direction – and one we all can take.🤍
#mindful #naturanamindfully #capsulewardrobe #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
04/15/25
Let’s be honest: changing the fashion industry won’t happen overnight. So, where do we start? By consuming more consciously.💚
Buy less. Choose well. Like pieces you’ll wear again and again – season to season, day to night.
Take our Collections: clean, comfy, and designed to mix and match across styles and seasons. Fewer pieces, more possibilities – and yes, a little less impact on the planet too.🌍
Is this enough? No, definitely not! But it’s a step in the right direction – and one we all can take.🤍
#mindful #naturanamindfully #capsulewardrobe #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
04/14/25
Our Thursday in black is the bra you (and your closet!) have been waiting for. This wireless design highlights your natural silhouette and is super soft and comfy. Timeless black? Can't go wrong.🖤
Tap to add her to your closet where she belongs!
#thursday #bra #bodywear #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
04/13/25
NATURANA - Shaping the future since 1917. A story of comfort, confidence & innovation.📽️
#insights #founder #naturana #thepowerofcomfort #inspiring
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my_naturana
04/12/25
Own less. Do more. Wear Thursday.🤍
#thursday #white #style #styling #outfit #inspiration #capsulewardrobe #naturana #thepowerofcomfort
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my_naturana
04/11/25
She's here! Our Thursday officially dropped in black and white.🤍🖤Choose between underwire or without – your body, your choice, always! This buttery soft design is the ideal addition to your capsule wardrobe. Shop today!
#new #color #colorupdate #thursday #bra #bodywear #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
04/10/25
Not all backs are built the same. That’s why our Back Smoother isn’t either.🪡
Because comfort should fit you, not the other way around.🤍
#backsmoother #bra #bodywear #sizes #naturana #thepowerofcomfort
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my_naturana
04/10/25
Wearing NATURANA = Unstoppable. Watch me walk the talk.🖤
#motivation #funny #fun #bodywear #naturana #thepowerofcomfort
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my_naturana
04/09/25
Color speaks louder than words.
Whatever your mood – we’ve got the shade and the product to match.🌈
So tell us: Which one feels like you today?
#color #colour #inspiration #vibe #mood #everyday #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/09/25
Color speaks louder than words.
Whatever your mood – we’ve got the shade and the product to match.🌈
So tell us: Which one feels like you today?
#color #colour #inspiration #vibe #mood #everyday #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/09/25
Color speaks louder than words.
Whatever your mood – we’ve got the shade and the product to match.🌈
So tell us: Which one feels like you today?
#color #colour #inspiration #vibe #mood #everyday #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/09/25
Color speaks louder than words.
Whatever your mood – we’ve got the shade and the product to match.🌈
So tell us: Which one feels like you today?
#color #colour #inspiration #vibe #mood #everyday #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
04/08/25
We might whisper for some ASMR joy, but our Curve Hugger slip screams support. Sound on!🎧❤
#asmr #soundon #curvehugger #bodywear #slip #naturana #thepowerofcomfort
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my_naturana
04/07/25
Montagsblues? Nicht mit unserem BH!🚀
Julia verrät dir mehr über unseren geliebten Monday.🤍
Er macht mit, wenn du dich durch den Tag bewegst. Hebt dich, wenn der Kaffee es nicht mehr schafft. Und zeigt dem Montag, wer hier wirklich die Stütze ist.
Schnapp dir deinen Support, mach’s dir bequem – und lass uns über Komfort sprechen, der hält, was er verspricht.🎙️
#montag #bh #produkt #bodywear #comfy #naturana #thepowerofcomfort
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