Bestsellers
New
Soft-BH mit Side Smoother Effekt - Chayenne
Angebot44,95 €
New
Soft-BH mit Side Smoother Effekt - Ecru
Angebot44,95 €
New
Bügelloser BH mit Schale und Glanzband - Rose Olive
Angebot44,95 €
New
Soft-BH mit Side Smoother Effekt - Marina Blue
Angebot44,95 €
Limited Edition
New
Bügelloser Schalen-BH mit Mesheinsatz - Schwarz
Angebot39,95 €
New
Softer Wohlfühl-BH mit Mesh-Details - Pink Rose
Angebot37,95 €
New
Baumwoll-Schalen-BH ohne Bügel - Light Beige
Angebot29,95 €
Mix & Match Spare 15%New
Bügelloser Soft-BH mit Schale - Ecru
Angebot39,95 €
New
BH ohne Bügel aus federleichtem Material - Schwarz
Angebot44,95 €
UNSERE VISION
Jede Frau sollte die Freiheit und den Komfort finden, sie selbst zu sein.





Instagram #mynaturana
Tauche ein in die Welt von The Power of Comfort und werde Teil unserer starken Community. Let's get empowered!
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my_naturana
06/03/25
The sound of comfort.🎧️
#peace #freedom #beach #bodywear #wednesday #bra #comfy #comfort #comfortstraps #naturana #thepowerofcomfort
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my_naturana
06/02/25
LOVE IS LOVE.🏳️🌈
#pride #2025 #loveislove #love #community #naturana #thepowerofcomfort #ownyourstory
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my_naturana
06/02/25
So smoothing. So invisible. So you.
Our best-selling High Waist Slip just got a little extra love. Now in LIMITED PRIDE EDITION - with a subtle LOVE IS LOVE statement to show up for queer visibility and diversity.
Be you. Be proud. Own your story.🌈
#pride #2025 #love #loveislove #limitededition #panty #highwaist #community #naturana #thepowerofcomfort
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my_naturana
06/02/25
So smoothing. So invisible. So you.
Our best-selling High Waist Slip just got a little extra love. Now in LIMITED PRIDE EDITION - with a subtle LOVE IS LOVE statement to show up for queer visibility and diversity.
Be you. Be proud. Own your story.🌈
#pride #2025 #love #loveislove #limitededition #panty #highwaist #community #naturana #thepowerofcomfort
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my_naturana
06/02/25
So smoothing. So invisible. So you.
Our best-selling High Waist Slip just got a little extra love. Now in LIMITED PRIDE EDITION - with a subtle LOVE IS LOVE statement to show up for queer visibility and diversity.
Be you. Be proud. Own your story.🌈
#pride #2025 #love #loveislove #limitededition #panty #highwaist #community #naturana #thepowerofcomfort
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my_naturana
06/01/25
Love is love. Always. All ways.🌈
#pride #2025 #loveislove #love #community #statement #thepowerofcomfort #naturana
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my_naturana
06/01/25
‼️Red alert: smoothness just got bold‼️
Meet your new daily power move: the Side Smoother, now available in unapologetic red.
#new #color #launch #drop #sidesmoother #red #bold #bodywear #bra #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/31/25
Bold. Dotty. Ready to shine.
Because feeling great in your swimwear? That’s just the start of a good summer.🏖️
#swimwear #bikini #dots #red #white #comfort #bodywear #comfy #naturana #thepowerofcomfort
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my_naturana
05/31/25
Bold. Dotty. Ready to shine.
Because feeling great in your swimwear? That’s just the start of a good summer.🏖️
#swimwear #bikini #dots #red #white #comfort #bodywear #comfy #naturana #thepowerofcomfort
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my_naturana
05/30/25
Just bodywear that fits your life.📦️
No drama. No digging. Just that “finally found it” feeling.
#sidesmoother #everydaycollection #blush #bodywear #bra #comfort #naturana #thepowerofcomfort
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my_naturana
05/30/25
Spice it up.
🔥 A bold new favorite, dropping soon for everyone.
❤️ Early access? You got it, Sisters. (Check your mails🤫📧)
#new #color #colour #colorupdate #bodywear #bra #sidesmoother #everydaycollection #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/29/25
The base for being your boldest self.🖤Comfort never goes out of style!
#style #capsulewardrobe #bodywear #bra #comfort #comfy #everdaycollection #naturana #thepowerofcomfort
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my_naturana
05/28/25
✨ GIVEAWAY TIME ✨
Together with our friends at INSUI, we’re giving away the ultimate power combo for all our active sisters who know how to hustle and unwind 💪🧘♀️
Win:
INSUI’s magical Ralex Care Spray
Our super comfy Sport Bustier – perfect support for every move!
Because movement and recovery go hand in hand.
🗓 Giveaway runs from 28.05.25 – 04.06.25
How to enter:
Follow both @my_naturana & @insui__
Like this post❤️
Tag a sister who should know about this wellness win 💬
👉 Bonus: Share this post in your story for an extra chance to win!
We can’t wait to share this comfort & care package with you. Good luck! ✨
#naturanaxinsui #giveaway #wellnesssisters #powercombo #comfortisstrength #naturana
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my_naturana
05/28/25
✨ GIVEAWAY TIME ✨
Together with our friends at INSUI, we’re giving away the ultimate power combo for all our active sisters who know how to hustle and unwind 💪🧘♀️
Win:
INSUI’s magical Ralex Care Spray
Our super comfy Sport Bustier – perfect support for every move!
Because movement and recovery go hand in hand.
🗓 Giveaway runs from 28.05.25 – 04.06.25
How to enter:
Follow both @my_naturana & @insui__
Like this post❤️
Tag a sister who should know about this wellness win 💬
👉 Bonus: Share this post in your story for an extra chance to win!
We can’t wait to share this comfort & care package with you. Good luck! ✨
#naturanaxinsui #giveaway #wellnesssisters #powercombo #comfortisstrength #naturana
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my_naturana
05/28/25
For our Sisters: Access starts today!🛒 Check your mails!🤫📧
The Side Smoother, now in a bold new shade. You are not ready for this!
For the rest: Hot & hidden. For now.❤️🔥
#prelaunch #new #shade #sidesmoother #bodywear #bra #color #colour #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/28/25
For our Sisters: Access starts today!🛒 Check your mails!🤫📧
The Side Smoother, now in a bold new shade. You are not ready for this!
For the rest: Hot & hidden. For now.❤️🔥
#prelaunch #new #shade #sidesmoother #bodywear #bra #color #colour #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/27/25
Some days ask for softness. Others ask for strength. We’re here for both.
Every piece. Every body. Every day.🧡
Check out our Everyday Collection at naturana.com🛍️
#everyday #collection #bodywear #bra #comfort #support #bywomenforwomen #naturana #thepowerofcomfort
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my_naturana
05/26/25
Soft where you need it. Strong where it matters. Because support isn’t a luxury - it’s a right.🌸
And yes, you deserve to feel this good.
#monday #bra #bodywear #soft #rose #blush #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/25/25
Wednesday, but make it juicy.🍒
Your favorite fit, now in ecru.
#new #color #shade #wednesday #ecru #comfort #comfy #comfortstraps #bodywear #bra #everydaycollection #naturana #thepowerofcomfort
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my_naturana
05/24/25
Because your comfort shouldn't clock out when life gets messy. Our bodywear moves with you, not against you.🤍
#new #mondy #lightbeige #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/24/25
Because your comfort shouldn't clock out when life gets messy. Our bodywear moves with you, not against you.🤍
#new #mondy #lightbeige #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/23/25
Behind the smooth.🪡
Before the Side Smoother became your go-to for sleek confidence, it started as a pencil stroke from Wiebke’s hand.✂️
Sketched with soul, crafted with care, designed to smooth things over - literally.
Because true comfort starts with women who get it.
#bts #bodywear #sidesmoother #comfort #comfy #bra #bodywear #naturana #thepowerofcomfort
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my_naturana
05/22/25
💌
To soft mornings and sun-warmed skin.
To pieces that feel like home, even when you’re far from it.
To comfort that holds you with care - quiet, supportive, always there.
#flatlay #lovenote #thursday #bodywear #bra #comfy #comfort #seamless #naturana #thepowerofcomfort
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my_naturana
05/21/25
Choose comfort.🤍
#comfort #selflove #love #feelinggood #bodywear #bra #naturana #thepowerofcomfort
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my_naturana
05/20/25
Breathe in. Shoulders down.🧘♀️
This bra is your daily reminder that comfort is powerful. With softly padded straps and a design that moves with you, it wraps you in ease from morning to night. Because feeling good should never be complicated.💛
#summer #flatlay #wednesday #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/19/25
Designed for you, to change your mind about Mondays. From A to F-Cup!🌻
#new #monday #lightbeige #bodywar #bra #comfy #comfort #summer #vibe #sun #naturana #thepowerofcomfort
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my_naturana
05/18/25
Almost forgot that this is the whole point...💭🤍
#happy #life #bodywear #bra #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/18/25
On our way delivering comfort since 1917...🪩
#theynotlikeus #trend #dance #bodywear #comfort #sisterhood #naturana #thepowerofcomfort
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my_naturana
05/17/25
Our Everyday Collection has a fit for every mood, every moment, every you.🖤
Swipe through the week - and tell us: What’s your favorite day to feel amazing?
#monday #wednesday #thursday #friday #everdaycollection #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/17/25
Our Everyday Collection has a fit for every mood, every moment, every you.🖤
Swipe through the week - and tell us: What’s your favorite day to feel amazing?
#monday #wednesday #thursday #friday #everdaycollection #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/17/25
Our Everyday Collection has a fit for every mood, every moment, every you.🖤
Swipe through the week - and tell us: What’s your favorite day to feel amazing?
#monday #wednesday #thursday #friday #everdaycollection #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/17/25
Our Everyday Collection has a fit for every mood, every moment, every you.🖤
Swipe through the week - and tell us: What’s your favorite day to feel amazing?
#monday #wednesday #thursday #friday #everdaycollection #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/16/25
Your bodywear is here for you, every day. And like any good relationship, it lasts longer when you treat it with love.💚
Wash it cold. Skip the dryer. Use a gentle detergent. These tiny rituals don’t just protect your favourite pieces – they also reduce energy use and waste. Win - win.🧺
Because sustainability isn't always about buying new. Sometimes, it just means caring better for what’s already yours.
💬What’s your go-to laundry tip?
Let’s build a laundry wisdom circle in the comments👇
#mindful #naturanamindfully #tips #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
05/16/25
Your bodywear is here for you, every day. And like any good relationship, it lasts longer when you treat it with love.💚
Wash it cold. Skip the dryer. Use a gentle detergent. These tiny rituals don’t just protect your favourite pieces – they also reduce energy use and waste. Win - win.🧺
Because sustainability isn't always about buying new. Sometimes, it just means caring better for what’s already yours.
💬What’s your go-to laundry tip?
Let’s build a laundry wisdom circle in the comments👇
#mindful #naturanamindfully #tips #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
05/16/25
Your bodywear is here for you, every day. And like any good relationship, it lasts longer when you treat it with love.💚
Wash it cold. Skip the dryer. Use a gentle detergent. These tiny rituals don’t just protect your favourite pieces – they also reduce energy use and waste. Win - win.🧺
Because sustainability isn't always about buying new. Sometimes, it just means caring better for what’s already yours.
💬What’s your go-to laundry tip?
Let’s build a laundry wisdom circle in the comments👇
#mindful #naturanamindfully #tips #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
05/16/25
Your bodywear is here for you, every day. And like any good relationship, it lasts longer when you treat it with love.💚
Wash it cold. Skip the dryer. Use a gentle detergent. These tiny rituals don’t just protect your favourite pieces – they also reduce energy use and waste. Win - win.🧺
Because sustainability isn't always about buying new. Sometimes, it just means caring better for what’s already yours.
💬What’s your go-to laundry tip?
Let’s build a laundry wisdom circle in the comments👇
#mindful #naturanamindfully #tips #smallstepsbigimpact #naturana #thepowerofcomfort
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M
my_naturana
05/16/25
Your bodywear is here for you, every day. And like any good relationship, it lasts longer when you treat it with love.💚
Wash it cold. Skip the dryer. Use a gentle detergent. These tiny rituals don’t just protect your favourite pieces – they also reduce energy use and waste. Win - win.🧺
Because sustainability isn't always about buying new. Sometimes, it just means caring better for what’s already yours.
💬What’s your go-to laundry tip?
Let’s build a laundry wisdom circle in the comments👇
#mindful #naturanamindfully #tips #smallstepsbigimpact #naturana #thepowerofcomfort
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my_naturana
05/15/25
Done with your old bras? No more drama. Just real support. Say hello to NATURANA.🖤
The kind of support that actually has your back.
#trend #dance #bodywear #bra #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/15/25
Power dressing? We start underneath.
This is your Thursday energy: ambitious, elegant, and just a little bit daring. Own the day - and let your comfort do the talking.🌵
#thursday #everydaycollection #black #set #bodywear #bra #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/14/25
Midweek just got a glow-up. Our Wednesday bra now in Rose Olive - soft support in a shade that soothes.💗
#new #color #colorupdate #wednesday #bra #comfy #comfort #comfortstraps #roseolive #naturana #thepowerofcomfort
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my_naturana
05/13/25
She’s back - and smoother than ever. Our Back Smoother in light beige is finally back in stock.🛍️
Seamless under everything. Soft on your back. Better move fast - before she's gone again.
#backinstock #backsmoother #lightbeige #beige #fav #favourite #bra #bodywear #comfy #comfort #naturana #thepowerofcomfort
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my_naturana
05/12/25
Swimwear that fits like self-love.❤️
#swimwear #dots #red #white #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/11/25
Swipe to meet the women who chose their own path. Each one is different. Each one is powerful.
Tag someone who inspires you to own your story. Let’s celebrate stories, not stereotypes.🤍
#mothersday #2025 #mylifemychoice #statements #love #womensupportingwomen #comfort #naturana #thepowerofcomfort
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my_naturana
05/08/25
My life. My choice.
Share what "My life. My choice." means to you. Tag us or drop us a message - we’re listening.🤍
#mylifemychoice #womensupportwomen #community #love #life #naturana #thepowerofcomfort
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my_naturana
05/07/25
We believe in freedom. In bras that lift, smooth and support - without a single wire. But let’s be honest: sometimes, underwire still does a brilliant job.
That’s why we offer both. Wire-free comfort or wired wow - always soft, always supportive, however you like it.🤍
#bra #bodywear #nowire #wireless #wire #comfort #comfy #naturana #thepowerofcomfort
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my_naturana
05/05/25
Drift away.🌊
Our new swimsuit was made for sun-drenched moments, daydreams & that free holiday feeling.
Slip in, tune out, and wear summer - wherever you are.🏖️
#new #swimwear #vacation #ocean #waves #blue #purple #naturana #thepowerofcomfort
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my_naturana
05/05/25
Drift away.🌊
Our new swimsuit was made for sun-drenched moments, daydreams & that free holiday feeling.
Slip in, tune out, and wear summer - wherever you are.🏖️
#new #swimwear #vacation #ocean #waves #blue #purple #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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my_naturana
05/04/25
Where comfort comes to life.📸 Just a peek behind the scenes of our photo shoot in Ghent.
#bts #behindthescenes #photoshooting #new #collection #comfort #gent #belgium #naturana #thepowerofcomfort
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