Hey Boobs! - Chapter 2
Hug your individuality
With our campaign Hey Boobs! we celebrate the uniqueness of our breasts. They are, after all, a large part of our female identity, and we want to inspire you to engage with them.
“Hey Sister, you are so valuable - everything about you! Your breasts are no exception. You may love them, or question them, but above all, you should embrace them!”
We believe in the power of women supporting and uplifting one another. This connection is Sisterhood, and it begins with women sharing and exchanging experiences.
Stories of connection
You are good as you are.
“Pop culture made me believe that I needed big breasts to feel like a real woman. Watching other women's breasts grow while mine stayed the same was tough. During my transition, I took hormones, hoping for change, but they didn’t grow as much as I wanted. People’s comments about their size hurt. Over time, though, I began to accept and even appreciate them for being small. I decided against breast augmentation, realizing it wouldn’t make me feel more like myself. Instead, I embraced them as they are, small but uniquely mine.” - Marielle
To my younger self, regarding my breasts, I would say: “For fuck's sake! First, I want to give you a long, strong hug to show you the love I feel for you today. Don’t worry about what others think, say, or how they perceive you. Listen only to those who have kind words for you. Celebrate with them, embracing your individuality, supporting and empowering each other. Because only as a united community we are strong, and this unity will lead us to a better, much brighter place.”
You are a safe space.
“I was always proud of my breasts and liked them just the way they were. But when I became a mother, our relationship changed. Breastfeeding provided my children with a safe space, which deeply touched me, but it also transformed my breasts significantly. I am still in the process of accepting their new appearance. Although they look different now, I am incredibly proud of what they have accomplished. It takes time to process this change, but I cherish their health and the bond they have created with my children.” - Manja
To my younger self, regarding my breasts, I would say: "Over time, your breasts will undergo changes, but embrace them with pride, as they have accomplished something truly remarkable in nurturing your children. Accepting these changes may be challenging, but give yourself time and be patient - you will emerge stronger."
You are more than just your looks.
“When I was younger, I desperately wanted my breasts to grow, but when they finally did, I sometimes wished they would just disappear. It felt like they were everybody else's business but mine. They were always either too much or not enough, never quite right. However, when I battled cancer, all my concerns about my breasts vanished. Suddenly, appearance no longer mattered. Instead, I began to appreciate every functioning part of my body. I became my breasts' biggest supporter. Now, I'm incredibly grateful they are healthy and okay. I love them for being a part of me, and I cherish their health more than anything.” - Marlene
To my younger self, regarding my breasts, I would say: “Don’t let the outside noise of opinions on your breasts drown out your intuitive connection to them. Trust that peaceful feeling of liking them for simply being part of a functioning body that carries you through life.”
Bras that accept breasts just as they are
Let’s celebrate - it’s Thursday! Our new Thursday series celebrates our bodies just as they are. All products in the series are made from featherlight material, feeling like a second skin. The bras provide support even without padding and adapt flexibly to our bodies, accommodating our needs as they change.
„Unser neuer Curve Hugger ist die moderne Weiterentwicklung unseres Minimizers – seit den 1990ern unser Bestseller bei NATURANA, der über 35 Millionen Mal verkauft wurde. Wir haben mit den Minimizer-Fans gesprochen, um zu verstehen, was sie an ihm lieben, und genau diese Stärken in ein zeitgemäßes Design übersetzt. Das Ergebnis? Der Curve Hugger, ein BH, der die Kurven sanft umarmt und unterstützt, statt sie zu minimieren – weil wahre Schönheit nicht reduziert, sondern perfekt in Szene gesetzt werden sollte.“
Stephi Doelker, Co-Ownerin von NATURANA International
Your stories. Our inspiration.
Marielle had to learn to love and celebrate her breasts because, influenced by external opinions, she believed that one needed large breasts to be a "real woman." When she began her transition, her breasts didn’t grow as she had dreamed. But she decided against surgery. Strangers made fun of her small breasts, but that only made her tougher and showed her that what matters is how you feel, not what others see.
Manja was always super proud of her breasts and loved showing them off. Through motherhood, they have changed, so now she is learning to love them as they are (she’s giving herself time for this). She is grateful and proud of what her breasts have given to her children, and she gets emotional about the connection her children have with them—"it’s their safe space."
Marlene was often sexualized and had to endure comments from others. Cancer and chemotherapy (but she is now cancer-free) changed her perspective on her body: She is now grateful for what her body can do, rather than just focusing on appearance. Given her increased risk of developing breast cancer, she appreciates having her breasts all the more.