About Naturana


Traditional family-owned company since 1917

Laundry for you! This has been our passion for over 100 years. Classic or modern, simple or with lace, we accompany you in every situation. Not always visible, but always to feel good. For the first date or the 20th wedding anniversary. For pregnancy or sports. For the day in the office or for the evening with friends. Or just for yourself. For your figure with all your curves. Our goal? To make you happy with the best quality and high comfort. You are perfect the way you are - we like to underline that with our underwear.

We are a medium-sized family company with headquarters in Gomaringen on the edge of the Swabian Alb. Our digital unit is located right in the heart of Stuttgart. With 13 branches in Europe, Canada and Hong Kong, we employ over 700 people worldwide. We sell our products in around 40 countries.

We value sustainability and social justice. Many of our products are therefore GOTS and OCS certified. This means that they are made from organically produced natural fibers and organic cotton. Out of love for the environment and our nature, we aim to expand the production of more lingerie sets made from sustainable materials in the future. In addition to these two certifications, we are also a member of the BSCI, an initiative to ensure social working standards in production facilities. Naturana is also a sponsor of TIMA e. V., an association for the protection of girls.

We also keep a special eye on energy efficiency and sustainability at our headquarters and our own European production facilities in Portugal, the Czech Republic, Poland, Romania and Spain. Other products are manufactured in trustful cooperation by our long-term partners in Asia.

The Global Organic Textile Standard (GOTS) is recognized as the world's leading standard for processing textiles made from organically produced natural fibers.
At a high level, it defines environmental requirements along the entire textile production chain and, at the same time, the social criteria to be complied with. Quality assurance takes place through an independent certification of the entire textile supply chain. Only textile products that consist of at least 70% organically produced natural fibers can be certified according to GOTS.

The Organic Content Standard (OCS) enables companies to
to record the exact proportion of ecological material in a product and
follow up through the production chain. The bio-fiber content is assessed and verified transparently, consistently, comprehensively and independently.

We are a BSCI member

BSCI is an initiative to promote the social
Standards in production facilities
from low-wage and developing countries
to examine and strengthen - for
verifiable sustainability
in the supply chain.

Naturana is a financial sponsor of TIMA e.V.

TIMA e.V. was founded in 1989 by committed
Women founded a common
Common concern: standing up for interests
by girls and for their protection,
Girls in their self worth and
to strengthen their right to self-determination
and to counteract sexual devaluation and violence.